I want to buy something that’s not on sale yet. What time will the item go on sale on its release date?

Items generally go on sale in the Hobonichi Store at 11 AM Japan time. For example, the 2017 Hobonichi Techo lineup was scheduled for release on September 1, 2016, and the products opened for order at 11 AM, September 1, 2016, Japan time.

If you access the store after 11 AM on a release date but the page does not change to allow orders, your web browser cache may be outdated and accessing the old version of the web page. Please clear your browser’s cache and refresh the page to view the updated store page.

For more information on clearing your browser’s cache, please see the following help page: The “add to cart” button doesn’t show up even though the item has gone on sale.